The most authentic, relatable campaigns are born out of universal experience — and what's more relatable than turning to the internet for answers when faced with a health crisis. Finding answers online can be unreliable and anxiety inducing, so we wanted to encourage patients to 'skip the search' and start with cancer experts at Cancer Treatment Centers of America.

With the guidance of my ECD and creative team I worked to concept, art direct, and produce the 'Answers' campaign. I lead the production of animated graphics, worked with composers to develop a custom track, and oversaw production of all print and digital pieces supporting the campaign.

The search bar graphic allowed us to highlight key campaign messaging alongside commonly searched terms around the topic of cancer.