One of my favorite projects to date was rolling out the unified design strategy for all brands in the AMN portfolio. We went from four different templates that felt dated and unrelated to one unified design for all sites that placed equal emphasis on delivering relevant, navigable news and unique ad products.

After establishing their news platforms as trusted resources in the senior care industry, Aging Media Network wanted to focus on branding and positioning their overall media company. I redesigned the brand website with a bright, modern look and focused on giving visitors a clear idea of who AMN is and what they offer.

I started by working with our leadership team to create basic user stories for the three types of visitors we planned to serve.

• As a marketing professional I want to find information about your brands and audience reach so I can decide where to invest marketing dollars.
• As a job candidate I want to learn about your company history and culture so I can confirm my interest in a job opportunity.
• As a job candidate I want to learn about your company history and culture so I can confirm my interest in a job opportunity.

After defining our main user groups I mapped out our content buckets into wireframes that I shared with the team through InVision prototypes.

Once designs were finalized I worked directly with our development team to QA the site by creating, distributing and consolidating internal feedback sheets. The final product achieved project goals by presenting key users with a simple, branded experience that delivered on user needs.